Mobility begins in the mind!

The automotive industry is currently being dogged by negative headlines. Last year was the year of spectacular recalls. Everything was also overshadowed by the never-ending exhaust scandal.

In addition, manufacturers and policymakers have been struggling with the issue of electromobility, and discussing why demand does not seem to take off. The German Parliament has just passed a law to aid purchases of electric vehicles and plug-in hybrid cars in order provide some assistance. The plan is for there to be a 4000-Euro buyer’s bonus for electric cars and a 3000-Euro bonus for hybrids, each financed equally by the industry and the federal government. This is sure to get the market moving. But there are still questions: Are there any reports of new innovations from the industry itself, beyond mere funding? Or creative ideas which don’t end up as fake solutions, like developing software to manipulate exhaust gas readings?

Creative inspiration from a newcomer

In all areas of electromobility, which are flagging so much in this country that it requires aid from policymakers, a newcomer to the industry is heading onto the fast track. We all know who is meant here: Tesla. As the “Apple of the automotive industry”, Tesla is showing established car companies in particular that it is also possible to break new ground with vision, courage and incredible creativity. It’s not just about an innovative product and new technology; the business model itself is also spectacular and unique. The Californians are gearing themselves directly around customer needs, and are so ahead of their time that they have already sold more vehicles than they could probably build over the next two to three years. They have managed to revolutionize the image of the electric car. An electric car – cool and desirable? A lack of electric charging stations has meant German consumers are thinking more about a second car for short distances. How did the newcomer manage to gain such an advantage over its competitors?

Rethinking on every level

Continuing to do things the way they have always been done gets you nowhere. For several years now, I have been placing great emphasis on encouraging innovative spirit on every level in my role as interim manager, trainer and coach for automotive industry purchases. Interdisciplinary teams, co-operation between purchases and sales, early interlinking of processes in different departments, and close networking between their managers are all part of my strategies.
An environment of creativity must be established in order to maintain a breeding ground for visions and new ideas. Vision, competence and a sense of responsibility can all be fostered and I believe these values can and must be embraced and particularly exemplified by managers. If all areas of the company are part of the final product’s quality, innovation and marketing, visions can be formulated more boldly and – equally just as important – logically implemented. As a purchasing expert, I would especially like to mention the role of the purchasing department here, and call for a fundamental rethink. It is crucial that the purchaser be viewed as an active shaper of the company rather than a price-cutter. I also advocate the notion of purchasers maintaining good relationships with their suppliers, because motivated suppliers with reinforced innovative spirit also contribute to a product’s success. This innovative spirit is boosted by a co-operative partnership and can tip the scales when it comes to leading the competition.

Rethinking using the example of purchases

My vision for the purchaser of the future shows what I specifically mean by rethinking: They will be the manager of their product group, accept a lot of responsibility, have excellent intercultural communication skills and therefore be an all-rounder in a modern industrial establishment. In terms of management, there will be “cross-functional” teams with technical rather than disciplinary leaders. Purchasers will travel and always have their office with them. They will work on projects together with developers, technicians and sales staff in interdisciplinary teams. Everyone will ensure joint solutions are formulated. This change will provide companies with more creativity, more ideas and more future, provided the management wants it and exemplifies it.
It is a platitude to say that every crisis can be used as an opportunity, but it certainly is true for the messy situation in the automotive industry. The time has now come to learn from Tesla, to develop our own visions, and to unlock companies’ creativity.

Book description/Personal description

Tanja Dammann-Götsch has made a name for herself in the automotive purchasing industry worldwide as an interim manager, trainer and coach with her company PURCHASING PARTNER. The sought-after expert has been training and coaching managers in this field for more than 10 years. She also speaks at trade fairs and conferences. Prior to this, she spent 15 years as a manager in industry, including in the Training & Development division of one of the world’s largest vehicle manufacturers. Tanja Dammann-Götsch lives in Hanau.


Frau Dammann-Götsch hat bei uns in ihrer hervorragend strukturierten Führungs- und Arbeitsweise den organisationalen Aufbau des Projekteinkaufs Akquise und in dieser...

Global Purchasing Director, Premium Automotive Tier1 Supplier

We would like to thank Tanja very much for all her efforts and indeed throughout the project. Organizing the relation with suppliers, planning trips...

Dr Jerome Bazin

Global Procurement, Global Supply Syngenta Crop Protection AG, Basel Switzerland

В процессе исследования рынка с целью поиска альтернативных поставщиков всех товаров и материалов для авиационной промышленности госпожа...

Евгений Чемниевский

руководитель отдела закупок, IONA KG.

Solo quisiera decirte que aprecio mucho a personas como tú en el mundo. Tu eres capaz de motivar y cambiar la vida de las personas, realmente estoy muy agradecido!!!!

Elivan Niño

Buyer Automotrices Nicaragua

Vielen herzlichen Dank für Ihren Vortrag für BME. Es war soooo motivierend ...

Ludovic Montécot

Program Purchasing Manager Fluid Commodities, Norma Group Holding GmbH, Maintal, Deutschland, Führungskraft

Ich wollte kündigen, aber durch die Module in Ihrem Einkäufertraining hat sich jetzt alles geändert und ich bin froh, dass ich durchgehalten habe.

Anonym da Coaching

Mrs Dammann-Götsch has been able to develop and upgrade my regional buyers to where I expect them to be: senior business partners adding value by procuring...

Global Purchasing Manager, Premium Automotive Tier1 Supplier

Einfach genial – einzigartiges Seminar – jederzeit wieder!" Der Stoff / Das Thema wird auf eine ganz außergewöhnliche Art und Weise dargestellt und bleibt einfach...

Ivonne Schott

Sachbearbeiterin Einkauf/Teamassistentin Michel Bau GmbH, Klingenberg am Main

针对这次公司组织的采购培训,我收获颇丰,培训分为4个模块,每个模块都是相互衔接递进的 ,针对所有的采购新人或者有经验的采购工作者来说,我想说:这次的培训将会让你 更加 系统的 科学的认识自己的谈判对象...

Veronica Gao

Direct Buyer, Shanghai, China

Ms. Tanja Dammann-Götsch was the trainer for our Americas purchasing team of buyers, she provided a week long training in the US and Mexico for 20 buyers. The trainings...

Chip Vogel

Director of Procurement Automotive USA

Tener la experiencia de cómo relacionarte y negociar con otras culturas, ha sido una gran herramienta. Tanja tiene una forma muy profesional...

Lourdes Salguero

Ontological Coach, Mexico-Brazil

Frau Tanja Dammann-Götsch ist eine hervorragende Trainerin und Dozentin mit einer sehr großen Ausstrahlung. Ihre Seminare sind sehr erfolgreich und das...

Kambiz Kiarass

Senior Sales Manager Automotive

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