China – the country of a thousand car makes

One highlight of my trip to the purchasing departments of automobile companies all around the world was China. I spent one hot and humid summer and an extremely cold autumn there to train managers for purchasing. The trip there was already outstanding in every aspect! The Lufthansa ground staff commanded the Chinese travellers around in a military-like tone – at first a veritable puzzle for me, but after a few days in the country, it was put in perspective. After a short stop in Beijing (Peking), I regretted having put my hand baggage on the floor. The realization that spitting on the floor (even on the plane) is not at all against Chinese (business) rules of behaviour came too late. Communication in general seems to be much harsher than in Europe. But still, China is one of the friendliest and most polite countries that I have ever experienced.

Chinese streets were somewhat of a surprise for me, the automobile expert! There are around 279 million vehicles in China, but I never expected that I wouldn’t know most of the car makes that I saw! During every taxi or bus ride in the provincial capital of Shenyang, I noticed new makes and no one could tell me exactly how many different brands exist. All those who have come into wealth prefer German cars. BMW and Daimler are popular symbols of status, which is why it didn’t come as a surprise to me that all the purchasers I met wanted to know as much as possible about German standards.

The purpose of my stay in Shenyang was to train purchasers from various Asian countries, i.e. China, Thailand, India and Malaysia. Discipline, hierarchies and high working ethics force all those who want to be taken seriously to be extremely strict. Remembering the commanding flight attendant, I realized that I had to adapt my style of training to Chinese customs. Cooperative methods which are appropriate in Europe and the USA would not have hit the target there. But at the end of the day, where else than in China will all the participants rise from their chairs to bow in front of the trainer? I also noticed a strong team spirit among the Chinese participants. Agreements are achieved democratically with enough time for everyone to have his or her say. Perhaps the contrast of kindness and harshness we Europeans observe at first glance reflects the principles of Ying and Yang deriving from old Chinese philosophy. But no matter what, I would sincerely love to return to China one day. A warm welcome and a smile are sure to accompany you from day one, and the urge to bow comes almost naturally!


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We would like to thank Tanja very much for all her efforts and indeed throughout the project. Organizing the relation with suppliers, planning trips...

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руководитель отдела закупок, IONA KG.

Solo quisiera decirte que aprecio mucho a personas como tú en el mundo. Tu eres capaz de motivar y cambiar la vida de las personas, realmente estoy muy agradecido!!!!

Elivan Niño

Buyer Automotrices Nicaragua

Vielen herzlichen Dank für Ihren Vortrag für BME. Es war soooo motivierend ...

Ludovic Montécot

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Ich wollte kündigen, aber durch die Module in Ihrem Einkäufertraining hat sich jetzt alles geändert und ich bin froh, dass ich durchgehalten habe.

Anonym da Coaching

Mrs Dammann-Götsch has been able to develop and upgrade my regional buyers to where I expect them to be: senior business partners adding value by procuring...

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Einfach genial – einzigartiges Seminar – jederzeit wieder!" Der Stoff / Das Thema wird auf eine ganz außergewöhnliche Art und Weise dargestellt und bleibt einfach...

Ivonne Schott

Sachbearbeiterin Einkauf/Teamassistentin Michel Bau GmbH, Klingenberg am Main

针对这次公司组织的采购培训,我收获颇丰,培训分为4个模块,每个模块都是相互衔接递进的 ,针对所有的采购新人或者有经验的采购工作者来说,我想说:这次的培训将会让你 更加 系统的 科学的认识自己的谈判对象...

Veronica Gao

Direct Buyer, Shanghai, China

Ms. Tanja Dammann-Götsch was the trainer for our Americas purchasing team of buyers, she provided a week long training in the US and Mexico for 20 buyers. The trainings...

Chip Vogel

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Tener la experiencia de cómo relacionarte y negociar con otras culturas, ha sido una gran herramienta. Tanja tiene una forma muy profesional...

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