Tanja Dammann-Götsch is speaker for international purchasing, giving presentations in both German and English. Tanja is a purchasing expert with 25 years of experience in international markets, a great deal of which were spent in the toughest supply market in the world: the automotive industry. She has been self-employed since 2006, acting as a consultant and provisional manager for global players in the automotive sector as well as their components suppliers all over the world. She has been to every international production site and understands the targets, concerns and requirements of purchasing departments in the USA, Mexico, or China just as well as those of companies in Eastern, Central or Southern Europe. Her presentations will surely give the discussion on the procurement management’s future role new momentum.

The expert speaker knows how to motivate and inspire and points out new strategies. She has experienced the aftermath of the fatal price dumping policies in recent years herself and helps companies to overcome their repercussions, for example by building up a trusting partnership between manufacturers and suppliers in order to realize important business objectives such as becoming the market leader in innovation or improving one’s image much more efficiently. She enables her audience to look beyond the immediate success and concentrate on what is really important. In the future – this is her credo - , procurement management will evolve from being the company’s skinflint to leading the way into innovation, which will contribute significantly to the long-term success every industry leader strives for.

Purchaser of the future – German and English

The situation of purchasing worldwide has changed dramatically over the past years. Growing demands due to global competition require new strategies, and a transformation of purchasing departments in their self-perception is called for. But what is the way out of the crisis?

Get your insider details here:

  • from price cutter to innovation leader
  • 5 solutions for international purchasing

What makes the purchaser tick – in German and English

Power and pressure must be absorbed by the purchasing departments of large scale industries, and power and pressure are what they will exert on their suppliers. The result: insecurities and anxieties on the part of companies willing to go into business with the industry. This leaves practically no space for new ideas with great potential. But innovative impulses are what the industry needs above all. He who understands how the purchaser and customer are wired, which „dos and don’ts“ are to be observed, will be successful when coming up with a convincing strategy and a smart product. Tanja Dammann-Götsch is a business insider who will change roles in order to give you an insight into the procurement strategies of professional purchasers and international corporations. Learn to comprehend what the crucial points in negotiations are and how you can establish a working relationship and cooperation at eye level.

Purchasing – what path will the automotive industry take? And what does this mean for the components suppliers? – German and English

The purchasing expert comes clean:

  • Changes can be a chance
  • Learn from the pioneers – where the future has already begun
  • E-mobility: an important trend with still many question marks
  • Trend „autonomous driving“ – and what needs to be observed when cooperating with car manufacturers in the future

Purchasing 4.0 – German and English

Digital purchasing is definitely coming! It can be summed up by: „Purchasing 4.0“. Already today, there is software in place which will calculate autonomously how much a specific part may cost. My prognosis: For the entire C-part purchasing and to some extent also for B-part purchasing, a human buyer will become redundant very soon – but there will also be a shift into another direction: The industry will require more buyers with intercultural negotiation skills for the purchase of A-parts and more complex B-parts.

Obtain firsthand know-how:

  • What does the digitalization mean for international purchasing?
  • Implications and chances


Frau Dammann-Götsch hat bei uns in ihrer hervorragend strukturierten Führungs- und Arbeitsweise den organisationalen Aufbau des Projekteinkaufs Akquise und in dieser...

Global Purchasing Director, Premium Automotive Tier1 Supplier

We would like to thank Tanja very much for all her efforts and indeed throughout the project. Organizing the relation with suppliers, planning trips...

Dr Jerome Bazin

Global Procurement, Global Supply Syngenta Crop Protection AG, Basel Switzerland

В процессе исследования рынка с целью поиска альтернативных поставщиков всех товаров и материалов для авиационной промышленности госпожа...

Евгений Чемниевский

руководитель отдела закупок, IONA KG.

Solo quisiera decirte que aprecio mucho a personas como tú en el mundo. Tu eres capaz de motivar y cambiar la vida de las personas, realmente estoy muy agradecido!!!!

Elivan Niño

Buyer Automotrices Nicaragua

Vielen herzlichen Dank für Ihren Vortrag für BME. Es war soooo motivierend ...

Ludovic Montécot

Program Purchasing Manager Fluid Commodities, Norma Group Holding GmbH, Maintal, Deutschland, Führungskraft

Ich wollte kündigen, aber durch die Module in Ihrem Einkäufertraining hat sich jetzt alles geändert und ich bin froh, dass ich durchgehalten habe.

Anonym da Coaching

Mrs Dammann-Götsch has been able to develop and upgrade my regional buyers to where I expect them to be: senior business partners adding value by procuring...

Global Purchasing Manager, Premium Automotive Tier1 Supplier

Einfach genial – einzigartiges Seminar – jederzeit wieder!" Der Stoff / Das Thema wird auf eine ganz außergewöhnliche Art und Weise dargestellt und bleibt einfach...

Ivonne Schott

Sachbearbeiterin Einkauf/Teamassistentin Michel Bau GmbH, Klingenberg am Main

针对这次公司组织的采购培训,我收获颇丰,培训分为4个模块,每个模块都是相互衔接递进的 ,针对所有的采购新人或者有经验的采购工作者来说,我想说:这次的培训将会让你 更加 系统的 科学的认识自己的谈判对象...

Veronica Gao

Direct Buyer, Shanghai, China

Ms. Tanja Dammann-Götsch was the trainer for our Americas purchasing team of buyers, she provided a week long training in the US and Mexico for 20 buyers. The trainings...

Chip Vogel

Director of Procurement Automotive USA

Tener la experiencia de cómo relacionarte y negociar con otras culturas, ha sido una gran herramienta. Tanja tiene una forma muy profesional...

Lourdes Salguero

Ontological Coach, Mexico-Brazil

Frau Tanja Dammann-Götsch ist eine hervorragende Trainerin und Dozentin mit einer sehr großen Ausstrahlung. Ihre Seminare sind sehr erfolgreich und das...

Kambiz Kiarass

Senior Sales Manager Automotive

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